Arguably, Facebook is a great way to follow your friends' activities, connect with old friends (and see what they look like today), and even to see what your friends are interested in and who they are connected to- (including the businesses they follow) . But what about Facebook for your business? Is it worth the investment of time and perhaps money when it comes to business? My answer is yes! 1000 times over yes.
Want to know why? It's where your customers are! We already know about the large number of Gen Y'ers who inhabit the Facebook space, but over the last 12 months, the largest increase in Facebook users is coming from the 35-55 years old set!
This I believe, makes Facebook a great opportunity for retailers across every classification of business. Think of it this way, if my customers are on Facebook, then why aren't I?
So--- now you see the benefit to participating in FB for your business. What is next?
The first step is to create a FREE fan page for your business. This will be another way for people to find your business on Facebook besides your personal profile that might mention that you own a business. Need another good reason to set up a Facebook Fan page TODAY? Fan Pages are indexed by Google thus making your Facebook efforts help your other web efforts! To make this work most effectively, take special care in creating a fan page that will have many incoming and outgoing links to your website and other places where your business is mentioned.
Here are some suggestions for what to include on your Facebook Fan Page.
- Add key application boxes
- You Tube Box
- Simply RSS (import RSS feeds)
- Others that may be relevant to your specific industry or business
- You Tube Box
- Your Company Blog
- Share Posted Items
- Have a contest
- Start a thread on your discussion board
- Acknowledge fans
- Make sure YOU Become a fan of your own page
Once your page is built, the next stage is to market it effectively and gain fans who will follow your store. Don't forget to put a sign up in the store and direct customers to your fan page. Perhaps you could print a link to your facebook page on your register tape? Counter signs are another effective way to communicate your message. And of course, include a link to your facebook fan page on your website and all electronic mail you send out to customers.
With time and thoughtful content and participation, you can turn a Facebook fan page into a fun and financially lucrative marketing tool for your business. Do you want help setting up a Fan Page for your retail business? Contact CBCG today for more information at firstname.lastname@example.org.