Wednesday, April 21, 2010

Social Media: Attraction or Addiction?

Boston, MA - April 16, 2010 -Are you (or your customers) addicted to Facebook or Twitter?
As social media continues to grow, details are starting to surface about people's behaviors and consumption of information in the social space. As owners of retail businesses and marketers, when we learn more about the "how, when and where" of social users, we can better understand how to optimize our marketing efforts.

At CBCG, we're constantly on the look out for information about any retail marketing trends that can and will help you do business more effectively and efficiently. In fact, we've been talking about Social Media and how retailers can use it for the past 2 1/2 years. We feel its critically important that you start to leverage the power of this important marketing medium and begin to interact with your customers in this venue.

Last Friday, we found a great study that drills down on "how we act" and "what we want" in the world of social networking. It's from our friends at If you're not following them, you should be. They've got great information.

Below is a link to the entire study. Particularly note how often people are checking their SM accounts. Think about how this opportunity to market your business in a 24/7 environment could help your business grow.

Click Here For Social Media Usage Study Results
Enjoy the study- and keep us posted on your social media usage!

Lynn Switanowski and the entire CBCG team