Tuesday, March 15, 2011

All Aboard The Social Media Train....

Congratulations. You've decided that March 2011 is the year you're going to embrace social media and start using it to help your business grow. That's perfect because today's retail tip of the day can help you understand what your challenges might be (or should we call them opportunities to overcome) as you look to implement usage of social media for your business.

1.Strategy first. Using Social media is not a case of build it and they will come. As with any marketing endeavor, you must begin with a strategy that defines your company goals and outcomes.  Ironically, the social media tools are not complex however it’s developing the strategy and finding time to commit to it that sinks many companies starting out. Don’t let this happen to your company.

2. Abolish the fear of transparency.  Anyone who has joined CBCG for a seminar knows we believe that this one is key to your success. As you seek to engage your customers in your social media activities, you may also receive some critical reviews of your brand. Do not hide behind your cyber walls. Acknowledge your failings in the public forum and try to right the wrongs as best you can. You may not ever completely resolve the disgruntled voice, but those who see the interactions and how you are trying to correct the situation will be most pleased with your words.

3. Stand out from the crowd.  Yes, you must have a strategy, but don’t forget, we’re talking about marketing here so you must create activities with your social media marketing that create  differentiation among your peers and help your customers see the value in your company and brand!  

4. Givers gain. Companies must learn that using social media isn’t just about constantly selling your brand. They must learn to have a shared communication with customers and give information that your customers find useful.  Think about a cocktail party- if you listen to someone constantly talk about themselves, you are looking for the exits in a hurry, but if they engage in a two way conversation with you, it’s much more interesting and potentially rewarding.

5.Create Value. It matters to your customers. Make sure you use social media to help your company showcase the value in your brand. It’s not just being there that matters, it’s about delivering value in the eyes of your customers on a consistent basis that separates you from your competitors on a consistent basis.

Knowing the pitfalls can help you as you look to navigate the social media waters. Don't forget the advisors we mentioned last week who can also help you stay focused by offering information, education and inspiration on a daily basis thru their writings.

Social Media Train.jpg


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