Tuesday, May 17, 2011

Sharing love from your long term customers


Do you know who the brand evangelists for your brand are? Do you know the names of those customers who have been with you since the beginning and who have helped your store get to the level of success you have today?

Of course you do.

These satisfied customers are the backbone of your business. They have so many nice things to say about what your store carries and the customer service you have provided over the years. They tell all their friends to shop in your store and about how nice you are to them. But what happens if these loyal loving customers don't use the internet on a daily basis and can't help you spread the word by writing on line testimonials on Yelp or your Facebook Fan page - places where the "younger customers" of your business are looking for reviews and testimonials about businesses to shop at? How can you marry these two different groups of customers and share the most information you can?

It's Easy. Help your satisfied offline customers share their experiences online by setting up a computer terminal in-store where they can post comments about their experiences with your retail business. Ask them next time they are in if you could get them to take a few minutes and post a testimonial about their experiences at your store. Log in to your social web pages and show them exactly what to do in order to write an online review. Or better yet, ask them for a quote and ask if you can type it in yourself? Saving them time, but getting the genuine referral out for so many others to see!  

While some of your long time customers may not be as internet savvy as your newest customers, they do have the best stories to tell about your business over the years. Make sure you do what you can to help them share it!

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