Another survey came out this week talking about business owners not using social media as a marketing tool. The survey shows that more than 47% of small business owners are NOT using social media in their regular marketing efforts. (Hiscox Insurance) The number one reason why: Business owners suggest that they don't see the payoff for the time and energy they invest.
At CBCG, we couldn't disagree more. If we met to discuss marketing for your business, I'm sure we would probably both agree that the goal of marketing for any business - large or small - is to connect with customers and share insights and information about the business. The key to successful marketing is to deliver the message in the right forum where your customers will read it.
If that premise holds true, then I suggest that there-in lies the opportunity for small businesses to use social media as a marketing tool. If your customers are spending time on Facebook, or watching videos on YouTube or Tweeting on Twitter, than you should be there marketing your business and engaging with them WHERE THEY ARE.
Reaching customers today is no different than when you marketed your business 20 years ago. You used the newspaper, put ads on the radio or put an ad in the yellow pages to share because that's where your customers were. The difference today is that some small business owners are not as comfortable using social media as a marketing tool because they know less about it or feel behind the curve when it comes to adoption of social media practices.
That uncomfortable feeling is limiting your success at connecting with customers and driving sales for your business. I promise, the tools are not that hard to figure out and once you decide to jump in, there are many resources available to you to help you create a message using social media that will reach your customers effectively.
The time to start using social media for your business is NOW. Your customers already are.