All businesses- retail and otherwise are tightening their belts and looking to save money at every turn during this challenging economy-
As postage costs go up March 11- have you thought about what that means for your direct mail costs? Should you be looking to make some shifts in how you market your business?
Here's a great article on that subject by one of my favorite small business advocates- Anita Campbell. Enjoy-- and think- about what you might need to do differently for your business in the coming year.
Postage Costs are Going Up - Do You Know What That Means?