As retailers, we're time starved on a daily basis. Yet we know we have to find and make the time to do marketing for our business. In today's challenging retail market place, the biggest marekting buzz for businesses of all size is to use social media and social networking as a way to market a business.
Somewhere, between the boxes and the ordering, we have heard that SM can help us improve the marketing reach and help build a loyal community for our business. So how can we manage to find time we need to participate in social networking for our businesses?
Twitter is one of the social networking sites that can help you achieve your business and marketing goals. It's a type of micro blog- no need to write long winded stories here-- Twitter is all about short bursts of characters - 140 to be exact (perfect for busy retailers!) The key to success with Twitter is learning how to manage the time you spend on the site wisely to help you maximze the results for your business.
There are many applications that are available today to help you maximize your twitter experience- and thus your brand exposure - take a look at this great article by a twitter expert @problogger. (If you're on twitter make sure to follow @problogger too!)
10 Twitter Tools that Help You Work Smarter
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Hope it helps you understand some of the possibilities that can help you maximize your Twitter experience.
And by all means, if you're on twitter-- let's follow each other--CBCG can be found at @retailhelper