Retailers: I just read a great article from the Fast Company Blog. I think it's a great way of looking at your involvement in Social Media. The upshot: Think of it as a commitment you MUST make for your business in order to thrive (perhaps even survive) in today's crowded marketplace.
I agree, the symbolism might be a bit over the top, but if you think of Social Media as religion for your small business-- I'm positive you'll see the results! Enjoy.
10 Commandments of Social Media
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