Twitter is 40% ‘Pointless Babble’: Report
Twitter followers are more likely to hear about what people are having for their lunch than read anything actually interesting or worthwhile, according to Pear Analytics. Fears that the site was becoming overrun with spam and self-promotion from companies getting on the Twitter bandwagon were refuted by the findings, Pear Analytics said.
Only 8.7 percent of messages were found to have pass-along value. Pointless babble was the largest category with 40.5 percent. Conversational tweets were 37.5 percent, but self promotion and spam only grabbed 5.9 percent and 3.8 percent respectively.
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